Minimalism and JOY
On February 2nd of 1964, G.I. Joe the action figure OSTENSIBLY for boys was launched. Knowing the manly and burly character of G.I. Joe, they probably launched him out of a cannon into outer space where he fought aliens and orbiting spies before he fell back through the atmosphere (SOMEHOW BEING SO MANLY THAT HE DIDN’T CATCH FIRE) and then fell into the hands of jubilant children all throughout suburbia… and beyond.
On this day, I inform you of a different launch. My launch. I shall be MAGNIFICENT MINIMALIST UNLEASHED.
Children, I’m coming for you!